Who needs NASA? Building a Spaceship in a Santiago Parking Lot for Dos Equis

Twentyfour Seven is proud to have led the production services in Santiago de Chile for the latest Dos Equis campaign, reviving the legendary saga of "The Most Interesting Man in the World."

This production was a masterclass in craft and logistics. Right in the middle of a parking lot in Santiago, our crew built an entire, hyper-realistic spaceship from scratch. The level of detail was so high that the structure looked like a real vessel, transforming an everyday urban setting into an out-of-this-world cinematic set.

Produced by Smuggler for the agency LePub, the spot was directed by the visionary Ivan Zacharias, with Jan Velicky as Director of Photography. Together, they brought to life a visual narrative under the tagline: "Even amnesia can’t hold him back when instinct takes the lead."

Our production team proved that you don't need a space agency to launch a galactic campaign. By managing every challenge with precision, our crew delivered a final product that truly honors the vision of our partners.

Watch the final result here 👉🏻https://twentyfourseven.xyz/work/brand-content/dos-equis-the-most-interesting-man-in-the-world/