24/7 announces the launch of a new office in Milan, led by Managing Director Valentina Barbazza
Twentyfour Seven, the pioneering global service production company that executes some of the industry’s most compelling, award-winning creative work, has expanded once again to four additional countries to strengthen its 360-degree network, tapping experienced Managing Director Valentina Barbazza to head its newest office in Milan.
Italy is one of the most versatile and inspiring production destinations in the world. From Alpine landscapes to Mediterranean coastlines, Renaissance cities to cutting-edge architecture, it offers an extraordinary variety within a single country. Combined with world-class crews, internationally recognised production expertise, Italy makes it possible to create global-standard work with unique depth and authenticity. Its renowned natural light, rich cultural heritage, and welcoming lifestyle further enhance the creative experience for international clients and collaborators. Milan, as the country’s creative capital, adds an additional layer of opportunity. At the crossroads of fashion, design, and advertising, it provides direct access to leading creative talent and state-of-the-art infrastructure. It is both deeply Italian and truly international — a cultural bridge that reflects the spirit of Twentyfour Seven.
The Milan office embodies the company’s values of inclusion, diversity, and sustainability, while bringing Italy’s distinctive flair into the wider global network. Notes Valentina, “Milan sits at the crossroads of design, architecture, and style, giving brands a distinctive creative edge when producing campaigns here. This environment naturally nurtures innovation and storytelling that stand out on the global stage.” As a central European hub, Milan provides geographic and logistical advantages, connecting seamlessly to the rest of Europe, the Middle East, and North Africa. Milan’s local depth and global reach mean that Twentyfour Seven can tap into centuries of creative tradition while serving modern, international campaigns with efficiency and flair.
Adds Valentina, “This role feels like a perfect fit because it lets me bring my local experience in Italy into dialogue with Twentyfour Seven’s global family. Milan is where design, culture, and storytelling come together naturally, and I’m excited to share that spirit with brands on an international stage--all while working alongside a team that truly values creativity and lasting relationships.” Through its Italian brand influence, as home to some of the most iconic brands in the world, Milan, in particular, is a meeting point for these industries and for global marketing decision-makers, which positions it as a natural hub for forward-looking advertising production.
